Before founding the book publicity firm Nissen Public Relations, Rob worked as a book publicist for several major publishers including Times Books/Random House, Simon & Schuster, and John Wiley & Sons where he promoted nonfiction titles in all categories and worked on numerous book publicity and book marketing campaigns. He also recently served as the head of business book publicity and lead business book publicist for the Business Plus imprint of Grand Central Publishing. Some of the many authors he has worked with include Tony Hsieh, Stanley Bing, Lois Frankel, Mike Krzyzewski (Coach K), Robert Sutton, Sanford Weill, Michael Eric Dyson, John C. Maxwell, Liz Claman, John C. Bogle, John Dean, Harry Beckwith, Henry Paulson, and numerous business leaders, consultants, academics, CEOs, and more. Focusing on business, politics, workplace, careers, lifestyle, health and other areas of nonfiction Rob works in all areas of book and author publicity including online promotion and with a wide range of print, radio, and television media. He has worked on publicity campaigns for many New York Times, Wall Street Journal, and Bloomberg BusinessWeek bestselling books.
Book Publicist, Founder