Nissen PR has extensive experience with digital media and we specialize in creating online strategies based on specific outlets – focusing on blogs, websites, and social networking sites as well as the online components of traditional print and broadcast outlets. We connect with websites and blogs for reviews, guest posts, author interviews, excerpts and article placement, and more.
We help authors create and promote their personal Facebook, Twitter, and other social media accounts as well as those specifically created for their book or project. We understand the particular and unique requirements needed to successfully develop and implement a social media strategy and we work closely with our clients to help them harness the power of social media professionally and effectively.
We have extensive experience in promoting our clients to a wide range of national and regional radio, tv, and broadcast media outlets. We work closely with producers and capitalize on news events as well as create effective pitches based on our client’s book, background, and experience. We also help our clients develop the materials they need to help secure national tv exposure including videos and press kits.
We work with newspapers, magazines, and a wide range of industry publications to secure reviews, interviews, feature stories and excerpts. We position our clients as expert sources as well as generate coverage for their book or work.
See who we've represented...
How Do I Get There From Here? by George Schofield
The new After 50 Lifestyle calls for more than money: it demands conscious engagement, diverse interests, and the ability to adapt...
Leadership Results by Sebastian Salicru
Leadership Results explores the fall of traditional leadership thinking and the struggling multibillion dollar leadership developm...
Reach by Andy Molinsky
According to Andy Molinsky, an expert on behavior in the business world, there are five key challenges underlying our avoidance te...
Righting America at the Creation Museum by Susan Trollinger and William Trollinger
On May 28, 2007, the Creation Museum opened in Petersburg, Kentucky. Aimed at scientifically demonstrating that the universe was c...
The HEAD Game by Philip Mudd
Adapting the geopolitical and historical lessons gleaned from over two decades in government intelligence, Philip Mudd—an ex–N...
The Dealmaker’s Ten Commandments by Jeff Cohen
The Dealmaker's Ten Commandments provides a practical, no-nonsense methodology for negotiating deals, managing your time and handl...
Think Round by Martha Pease and Michael Campbell
Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering...
Our authors have garnered national book publicity attention...
“Your Self Sabotage Survival Guide” by Karen Berg
Do you feel like everyone around you is getting ahead while you're stuck in the same old rut? And do you blame everyone and everyt...
“Nice Girls Just Don’t Get It” by Lois Frankel
TODAY’s Meredith Vieira talks with Lois Frankel and Carol Frohlinger, authors of the book “Nice Girls Just Don’t Get It,” ...
“Lead to Succeed” by Chris Roebuck
One of the realities of being an entrepreneur is that you have to keep learning and changing to survive. Everyone on the startup t...
“Show and Tell” by Dan Roam
What is the simplest way to see if a leadership team is up to speed, on the same page, and in possession of an achievable vision? ...
Some Examples of Our Past Work...
On the Brink by Henry Paulson (Wall Street Journal, New York Times, BusinessWeek)
Beyond Basketball by Mike Krzyzewski (Coach K) and Jamie K. Spatola (Wall Street Journal, BusinessWeek, New York Times)
Bo’s Lasting Lessons by John U. Bacon (Wall Street Journal)
The Coming Economic Collapse by Stephen Leeb (BusinessWeek, The New York Times)
The Real Deal by Sanford I. Weill (New York Times, Business Week, The Wall Street Journal)
It’s Our Ship by Captain Michael D. Abrashoff (New York Times, Business Week, The Wall Street Journal)
It’s Your Ship by Captain Michael D. Abrashoff (New York Times, Business Week, The Wall Street Journal)
Negotiate This! by Herb Cohen (BusinessWeek)
What Clients Love by Harry Beckwith (BusinessWeek, The Wall Street Journal)
Launching a Leadership Revolution by Chris Brady and Orrin Woodward (BusinessWeek, The Wall Street Journal)
Thinking for a Change by John C. Maxwell (BusinessWeek)
There’s No Such Thing as Business Ethics by John C. Maxwell (BusinessWeek)
The Mirror Test by Jeffrey Hayzlett (Wall Street Journal)
Delivering Happiness by Tony Hsieh (Wall Street Journal, New York Times)
Just some of our past projects…
The Mirror Test by Jeffrey Hayzlett
Delivering Happiness by Tony Hsieh
Conspiracy of the Rich by Robert Kiyosaki
On the Brink by Henry Paulson
How to Relax Without Getting the Axe by Stanley Bing
Oil by Tom Bower
Investing 101 by Kathy Kristof
Exporting America by Lou Dobbs
Common Sense on Mutual Funds by John Bogle, founder of Vanguard Group
The Global Me by G. Pascal Zachary
The Only Guide to Alternative Investments You’ll Ever Need by Larry Swedroe
Investing in Income Properties by Ken Rosen
The Heretics of Finance by Andrew Lo
The Mormon Way of Doing Business by Jeff Benedict
The Oil Factor and The Coming Economic Collapse by Stephen Leeb
Green With Envy by Shira Boss
Instinct by Thomas Harrison
Reinvent Your Enterprise by Jack Bergstrand
Real World Careers and How to Find a Job After 50 by Betsy Cummings
Brag! by Peggy Klaus
Brazen Careerist by Penelope Trunk
In the Black by Gregory S. Bell
Money (Still) Doesn’t Grow on Trees by Neale Godfrey
Your Retirement, Your Way by Alan Bernstein and John Trauth
The Warren Buffett Portfolio by Robert G. Hagstrom
Double Eagle by Alison Frankel
Lessons From the Future by Stan Davis
The Power of Nice Ron Shapiro
Family by James Hughes
Customer Loyalty Guaranteed by Chip Bell
You, Inc. by Harry Beckwith
House of Lies by Martin Kihn
Worse Than Watergate by John Dean
Between Hope and History by Bill Clinton
Cruel and Unusual by Mark Crispin Miller
We’ve Got Issues by Meredith Bagby
The Visible Employee by Jeffrey Stanton and Kathryn Stam
The Educated Child by William Bennett
I May Not Get There With You by Michael Eric Dyson
The Key to My Neighbor’s House by Elizabeth Neuffer
Dark Ages America by Morris Berman
My Father Before Me by Michael J. Diamond
Into the Kill Zone by David Klinger
Polling Matters by Frank Newport
America’s Undeclared War by Daniel Lazare
Lifestyle and Sports
Beyond Basketball by Mike Krzyzewski (Coach K) and Jamie Spatola
The Gold Standard by Mike Krzyzewski (Coach K) and Jamie Spatola
Bo’s Lasting Lessons by John U. Bacon
When the Game is on the Line by Rick Horrow
Science and Social Issues
Plows, Plagues & Petroleum by William Ruddiman
Let Them Eat Prozac by David Healy
The New Quotable Einstein by Alice Calaprice
Noble Paths by James Davy
Twins by Lawrence Wright
Into the Kill Zone by David Klinger
Before founding the book publicity company Nissen Public Relations in 2000, Rob Nissen worked for several major publishers including Times Books/Random House, Simon & Schuster, and John Wiley & Sons where he promoted nonfiction titles in all categories and worked on numerous publicity and marketing campaigns. He also recently served as the head of business book publicity for the Business Plus imprint of Grand Central Publishing. Some of the many authors he has worked with include Tony Hsieh, Stanley Bing, Lois Frankel, Mike Krzyzewski (Coach K), Robert Sutton, Sanford Weill, Michael Eric Dyson, John C. Maxwell, Liz Claman, John C. Bogle, John Dean, Harry Beckwith, Hank Paulson, and numerous business leaders, consultants, academics, CEOs, and more from all sides and perspectives. Focusing primarily on business, politics, workplace/careers, finance, and other areas of nonfiction Rob works in all areas of book and author publicity including online promotion, and with a wide range of print, radio, and television media. He has worked on publicity campaigns for many New York Times, Wall Street Journal, and Bloomberg BusinessWeek bestselling books.
Want to get your book noticed? We can help.
Contact us via the form below or by phone or email at firstname.lastname@example.org. We’d be happy to create a proposal outlining a publicity campaign specifically tailored to your project.
18 Bank Street | Suite 101 | Summit, NJ 07901